The Ikonik Gran Vía, a colourful, eclectic hotel, is housed in a building from the 1920s that still conserves some of its original features. Its extraordinary character and unbeatable location in the heart of Madrid's Gran Vía make it the top choice for those who wish to experience the city in an intense, authentic and different way. Its bright, comfy rooms, some with terraces overlooking the Gran Vía, are decorated in soft pastel shades combined with warm floors.