In the heart of Tel Aviv's promenade, steps away from the beach, we are proud to introduce the new The Herbert. A boutique hotel for people interested in an intimate, urban chic experience, providing exceptional personal service. A place that feels different from the first moment you walk in … In the exquisitely restored landmark building, where the city's historic Parliament Square and the vibrant fabric of everyday life in Tel Aviv come together, we have preserved the original architectural structure while creating a new gem. Elegant hospitality, attentive and meticulous service, special atmosphere and superb location are what distinguishes The Herbert from the rest.