The L'Escape Hotel is the first independent brand hotel of the Shinsegae Chosun Hotel to be opened in Toegye-ro, Jung-gu, Seoul in July 2018. It is Korea's first Urban French style boutique hotel with a motif in Paris, France. It aims to be the One & Only boutique hotel with timeless Parisian sensibility and romance. And it's also a lifestyle content platform that encompasses culture, trends, and food along with creators in each field. The hotel's name, L'Escape, is a combination of French definite article “Le” and “escape.” And for the customers who dream of a “sweet escape from daily life,” it presents unique concepts and romantic atmosphere that they have never experienced in Korea before. L'Escape Hotel is located close to Myeongdong and Namdaemun Market, a special tourist zone where tourists can easily enjoy shopping, dining, beauty and entertainment. Tourists can enjoy the energy of locals and the unique culture of South Korea, and local customers can escape from the daily life at any time by virtue of Hotel L'Escape's locational advantage.