Situated between the Namsan, Myeong-dong and Dongdaemun where the most dynamic events are happening in Euljiro area for guests looking for shopping and entertainment. Experience the lifestyle of the ancestors in the Joseon period. Myeong-dong is the center of commerce, finance, shopping, culture, arts and fashion in Korea and a very popular tourist destination with an easy access of 7-minute walk away from the hotel. Dongdaemun Fashion Town in Dongdaemun is valuable as the tourist attraction so that it is designated as special tourist zone.