Located in the heart of the Xin-Yi district, the hotel is in the middle of the trendiest area in Taipei. It is right next to Taipei 101, the Mitsukoshi shopping complex, Vieshow Cinemas, Eslite bookstore and Taipei World Trade Centre. Guests who want to experience the nightlife of the city will be next to some of its hottest nightclubs and lounges. Those who want to visit the city centre will be a 10-minute walk from the Taipei City Hall MRT station. The venue itself is co-operating with various Taiwanese speciality design brands to provide a platform for guests to experience and learn more about the creativity, innovation and traditions of Taiwan.