This hotel is conveniently located on the commercial Nanjing Road, adjacent to People's Square in Shanghai, the largest city in China. The hotel is near The Bund, also called Zhongshan Road, a famous waterfront area regarded as the symbol of Shanghai for hundreds of years. The hotel is also near Shanghai cultural institutions and restaurants. The hotel adjoins the new SEGA World entertainment centre, the IMAX cinema and movie complex, and the 10-storey New World shopping emporium.